Launching a Southern Forest Products Brand

Branding is pivotal in shaping market demand and perceptions. A cohesive brand for southern forests can elevate their unique value and promote sustainable forestry. Just as some initiatives have championed sustainable agriculture globally, southern forests deserve a unified narrative. This will not only highlight their ecological importance but also drive economic and social benefits.

  • Steven DuPuis & John Silva - DuPuis Group/ DuPuis D3

  • Roger Still - Conservation Strategist & DuPuis D3 Strategic Partner


Backing Our Mission

This project has been made possible with the financial support of the USDA Forest Service, U.S. Endowment for Forestry and Communities, Southern Group of State Foresters, and Texas A&M Forest Service. Their commitment drives our work forward.


Join Us in Making a Difference

The collective power of our partnership is what catalyzes change across the southern landscape. It's clear that when we pool our strengths and resources, we can achieve what might be impossible for any single organization. By championing market-driven conservation efforts in the U.S. South, we're growing the potential for a thriving ecosystem and forest-based economy. But the journey doesn't end here. 

Imagine the impact we could make with your added support. 

Reach out today: If you're inspired to play a pivotal role in these transformative projects, connect with Laura Calandrella at laura@keepingforests.org. Together, we can shape the future of our forests. 

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Corporate Investment in Payment for Ecosystem Service Water Markets