Corporate Investment in Payment for Ecosystem Service Water Markets

Keeping Forests’ work around catalyzing payment for ecosystem service markets will continue into the future across the U.S. South. This week’s Strategy Spotlight includes conversations with John Mulcahy, Vice President of Stewardship for Georgia-Pacific and Shea Flanagan, Director of Sustainability and Strategy for Conservation Resources.

  • Why This Matters: The goal of the Emerging Markets workstream is to catalyze and replicate payment for ecosystem services water markets in high-priority watersheds across the U.S. South. We need to understand the decision-making process corporations go through when determining where to invest related to environmental, social and corporate governance goals.

  • What our partners are saying: “It’s imperative that forest landowners are properly compensated and incentivized to manage and maintain their forests in sustainable ways,” said Shea Flanagan. “We see Keeping Forests at the forefront of driving new market-based solutions to help landowners reach their goals.”


Backing Our Mission

This project has been made possible with the financial support of the USDA Forest Service, U.S. Endowment for Forestry and Communities, Southern Group of State Foresters, and Texas A&M Forest Service. Their commitment drives our work forward.


Join Us in Making a Difference

The collective power of our partnership is what catalyzes change across the southern landscape. It's clear that when we pool our strengths and resources, we can achieve what might be impossible for any single organization. By championing market-driven conservation efforts in the U.S. South, we're growing the potential for a thriving ecosystem and forest-based economy. But the journey doesn't end here. 

Imagine the impact we could make with your added support. 

Reach out today: If you're inspired to play a pivotal role in these transformative projects, connect with Laura Calandrella at laura@keepingforests.org. Together, we can shape the future of our forests. 

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Launching a Southern Forest Products Brand

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Communities Collaborating to Conserve Southern Forests