FOREST CHAMPIONS & LEADERS

Working with conservation leaders, we help the general public connect the dots between responsible forest management and the long-term viability of southern forests

 

Priority

Cultivate 1,000 forest champions and leaders across the U.S. South who will promote the importance of sustainably managed forests and the benefits they provide. Through targeted messaging, they will motivate others to join in the movement, sustain it, and take action.

MEET THE TEAM
 

Results

  • Released ground-breaking research that demonstrates how the public relates to southern forests and the most compelling ways to motivate action to conserve these resources.

  • Used the public opinion research to create an easy-to-use messaging playbook that is targeted at leaders and communicators within environmental-NGOs and Land Grant Universities

  • Actively working with leaders to put the playbook into action and monitoring how it was implemented, how it worked (or didn’t), and what results came from adopting these messages

WATCH ‘RESULTS’ VIDEO

Meet the Team

  • Jeff Winget

    DIRECTOR OF COMMUNICATIONS

    CENTER FOR HEIRS PROPERTY PRESERVATION

  • Gary Blair

    SECRETARY-TREASURER

    NATIONAL ASSOCIATION OF CONSERVATION DISTRICTS

  • Dan Chapman

    PUBLIC AFFAIRS OFFICER

    U.S. FISH AND WILDLIFE SERVICE

  • Kellyn Garrison

    SENIOR CAMPAIGN MANAGER

    THE NATURE CONSERVANCY

  • María Moreno

    SENIOR DIRECTOR OF COMMUNICATIONS & PUBLIC AFFAIRS

    ENVIVA

  • Melinda Gable

    VICE PRESIDENT

    FOREST LANDOWNERS ASSOCIATION

  • Sam Cook

    EXECUTIVE DIRECTOR OF FOREST ASSETS

    NC STATE UNIVERSITY

  • Shea Flanagan

    DIRECTOR OF SUSTAINABILITY & STRATEGY

    CONSERVATION RESOURCES

  • Kirstie White

    FOREST SUSTAINABILITY ANALYST

    RESOURCE MANAGEMENT SERVICE