How to Talk About Southern Forests with the Public

The Keeping Forests partnership shares groundbreaking results from recent opinion research on the best ways to talk about the issues facing southern forests with the public.

Keeping Forests is a collation of multi-stakeholder partners committed to sustaining 245 million acres of southern forestland by 2060. There are major threats to this land and the solutions are largely in the hands of private landowners. Yet, to date, there has been limited research that reveals how the public understands the role of southern forests to their daily lives, the importance of them, and what the most critical solutions are.

Raising awareness and shifting public opinion is a key strategy for Keeping Forests to meet the 2060 goal. In partnership with New Bridge Strategy, Keeping Forests will share the results of qualitative and quantitative research that gets at the heart of these issues. They will provide key "dos and don'ts" for how to talk about southern forests that can be applied across a variety of contexts and audiences.

The first part of the webinar will be a presentation by Keeping Forests and New Bridge Strategy. The second part will be dedicated to answering participants questions.